The analysis of semantic differential is one of three traditional empirical methods of measuring audience response to the media, the others being Content Analysis and the investigation of Uses and Gratifications. In exploring Semantic - or Meaning - differentials, analysts concentrate on people’s attitudes, feelings and emotions towards certain c...
Gevonden op
http://www.let.rug.nl/~redeker/courses/orientatie/glossarium.htm
The analysis of semantic differential is one of three traditional empirical methods of measuring audience response to the media, the others being Content Analysis and the investigation of Uses and Gratifications. In exploring Semantic - or Meaning - differentials, analysts concentrate on people’s attitudes, feelings and emotions towards certain c...
Gevonden op
http://www.let.rug.nl/~redeker/courses/orientatie/glossarium.htm
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